Product Marketing Edge helps select B2B technology companies in North America and Europe build and advance their product marketing capability through consulting, training, and advisory engagement.
Drill into positioning, messaging, and narrative design. Learn how to position as a challenger or leader in hot and cold markets, tell a compelling story, and finish with the skills and tools to compete and win against any competitor in any market.
The self-paced, on-demand Positioning to Win course is coming soon.
A private, instructor-led cohort for your team, tailored to your market and products.
“Crispin Read, the single best positioning and messaging person with whom I’ve ever worked. With a scalpel of a marketing mind, he’s not going to tell you what you want to hear, but he will cut through the junk in your thinking and distill your message to its essence.”