Positioning to Win is the definitive positioning master class for B2B tech, covering the entire positioning process — positioning, messaging, and narrative design. It is strategic, practical, and proven. You finish with the tools to compete and win against any competitor in any market, and the opportunity to earn the PMM Edge Positioning Master Certification.
Identify and evaluate distinct positioning plays for leaders and challengers in hot and cold markets and emerging categories.
Gain the tools, frameworks, and knowledge to master the B2B tech market and succeed in any situation.
A methodology refined over 25+ years across B2B tech categories: finance, commerce, procurement, ERP, database, analytics, testing, devops, and cybersecurity.
Combines on-demand learning with collaborative, instructor-guided workshop sprints, led by Crispin Read. Real-world tools, templates, tips, and a comprehensive marketing blueprint connecting narrative and descriptive positioning, with examples across B2B tech application and platform categories.
Open to Product Marketing Managers at all levels, marketing functional leaders, heads of marketing, heads of product, and CEOs/GMs.
The self-paced, on-demand Positioning to Win course is coming soon.
For teams who want a private, instructor-led cohort led by Crispin Read, tailored to their market and products.