Give your product marketing an edge.


Product Marketing Edge helps select B2B technology companies in North America and Europe build and advance their product marketing capability through consulting, training, and advisory engagement.


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Positioning to Win.

The definitive positioning master class for B2B tech.



Positioning to Win drills down into the most critical disciplines of product marketing: positioning, messaging, and narrative design.

Learn how to position your product as a challenger or a leader in hot and cold markets. Tell a compelling story, so that customers have a clear understanding of why they should choose your products over competitors.

You will finish the training with the skills and tools to compete and win against any competitor in any market.

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Crispin Read, the single best positioning and messaging person with whom I’ve ever worked. With a scalpel of a marketing mind, he’s not going to tell you what you want to hear, but he will cut through the junk in your thinking and distill your message to its essence.

- Dave Kellogg, EIR at Balderton Capital, Principal at Dave Kellogg Consulting, Author of Kellblog

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Crispin Read

Crispin Read is the founder and CEO of Product Marketing Edge. Crispin's prior experience includes senior executive and consulting roles at some of the world's largest and most successful public software companies (Microsoft, SAP, CA Technologies), and midsize high-growth companies (Medidata, AvePoint) as well as venture and private equity-backed companies (MeteoGroup, Further, 3D Robotics, Skytree, Sisense, Cartesis). Crispin has held product and marketing roles at all levels. He has managed and hired hundreds of product marketers. 

He also founded PMM Hive, the product marketing community that gives back, to promote free sharing of product marketing knowledge and the recognition of product marketing.

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Product Marketing Edge helps select B2B tech companies build their product marketing capability.


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