Master B2B Tech Product Positioning and Win the Market
Positioning to Win is the definitive positioning master class for B2B tech. Our class covers every aspect of the positioning process including positioning, messaging, and narrative design. It is strategic, practical and challenging.
You will finish the training with the tools to compete and win against any competitor in any market and you will have the opportunity to earn the prestigious PMM Hive | PMM Edge Positioning Master Certification.
Enroll now
Market Mastery
Gain a comprehensive understanding of the B2B tech market, its dynamics, and how to navigate it.
Positioning Precision
Learn to position your product accurately to resonate with your target audience and stand out from competitors.
Winning Strategies
Develop winning strategies that leverage your product's unique strengths and market opportunities.
Positioning to Win.
The definitive positioning master class for B2B tech
Positioning to Win 24S1
Date: Jun 3 - Jun 14, 2024
Positioning to Win is a master class designed for product marketers of all levels. It’s both strategic and practical, covering the entire positioning process in detail.
The course emphasizes real-world strategy, helping you identify the best positioning approaches for various market situations. We provide practical tools, templates, tips, and techniques at every stage, including a comprehensive marketing blueprint that connects narrative and descriptive positioning. The class includes extensive examples from a spectrum of B2B technology application and platform categories.
The course combines on-demand learning with collaborative workshop sprints, guided by your instructor, Crispin Read. Upon completion, you have the opportunity to earn the PMM Hive | PMM Edge Positioning Master Certification
Seats are extremely limited. Register now to elevate your skills and become part of a thriving global community of top-tier product marketing professionals.
Crispin Read
Crispin Read is the founder and CEO of Product Marketing Edge. Crispin's prior experience includes senior executive and consulting roles at some of the world's largest and most successful public software companies (Microsoft, SAP, CA Technologies), and midsize high-growth companies (Medidata, AvePoint) as well as venture and private equity-backed companies (MeteoGroup, Further, 3D Robotics, Skytree, Sisense, Cartesis).
Crispin has held product and marketing roles at all levels. He has managed and hired hundreds of product marketers.
He also founded PMM Hive, the product marketing community that gives back, to promote free sharing of product marketing knowledge and the recognition of product marketing.
