Master B2B Tech Product Positioning and Win the Market
Positioning to Win is the definitive positioning master class for B2B tech. Our class covers every aspect of the positioning process including positioning, messaging, and narrative design. It is strategic, practical and proven.
You will finish the training with the tools to compete and win against any competitor in any market and you will have the opportunity to earn the prestigious PMM Hive | PMM Edge Positioning Master Certification.
Enroll now
Strategic
Learn how to identify and evaluate distinct positioning plays for leaders and challengers in hot and cold markets and emerging categories.
Practical
Proven
Positioning to Win.
The definitive positioning master class for B2B tech
Positioning to Win 24S4
Date: Nov 19 - Nov 21 2024
Europe/ US East / US West
Positioning to Win 25S1
Date: Feb 18 - 20 2024
Europe / US East
Positioning to Win 25S2
Date: April 15-17 2025
US West / US East
Positioning to Win is a master class designed for product marketers of all levels. It’s both strategic and practical, covering the entire positioning process in detail.
The course emphasizes real-world strategy, helping you identify the best positioning approaches for various market situations. We provide practical tools, templates, tips, and techniques at every stage, including a comprehensive marketing blueprint that connects narrative and descriptive positioning. The class includes extensive examples from a spectrum of B2B technology application and platform categories.
The course combines on-demand learning with collaborative workshop sprints, guided by your instructor, Crispin Read. Upon completion, you have the opportunity to earn the PMM Hive | PMM Edge Positioning Master Certification
Seats are extremely limited. Register now to elevate your skills and become part of a thriving global community of top-tier product marketing professionals.
Download the course description to learn more about the lecture series, workshop series, certification, and requirements.
Download the Course Description
Crispin Read
Crispin Read is the founder and CEO of Product Marketing Edge. Crispin's prior experience includes senior executive and consulting roles at some of the world's largest and most successful public software companies (Microsoft, SAP, CA Technologies), and midsize high-growth companies (Medidata, AvePoint) as well as venture and private equity-backed companies (MeteoGroup, Further, 3D Robotics, Skytree, Sisense, Cartesis).
Crispin has held product and marketing roles at all levels. He has managed and hired hundreds of product marketers.
He also founded PMM Hive, the product marketing community that gives back, to promote free sharing of product marketing knowledge and the recognition of product marketing.
