Master B2B Tech Product Positioning and Win the Market


Positioning to Win is the definitive positioning master class for B2B tech. Our class covers every aspect of the positioning process including positioning, messaging, and narrative design. It is strategic, practical and proven. 

You will finish the training with the tools to compete and win against any competitor in any market and you will have the opportunity to earn the prestigious PMM Hive | PMM Edge Positioning Master Certification.

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Learn how to identify and evaluate distinct positioning plays for leaders and challengers in hot and cold markets and emerging categories. 


Gain the tools, frameworks and knowledge necessary to master the B2B tech market and succeed in any situation.


Develop positioning with a methodology proven in numerous B2B tech business solution and technology platform categories.

Positioning to Win.

The definitive positioning master class for B2B tech


Positioning to Win 24S1

Date: Jun 4 - Jun 13 2024

US East / Europe

Sold out

Positioning to Win 24S2

Date: Aug 6 - Aug 15 2024

Europe / Asia

Limited Seats

Positioning to Win 24S3

Date: Oct 8 - Oct 17 2024

US West / US East

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Positioning to Win is a master class designed for product marketers of all levels. It’s both strategic and practical, covering the entire positioning process in detail.

The course emphasizes real-world strategy, helping you identify the best positioning approaches for various market situations. We provide practical tools, templates, tips, and techniques at every stage, including a comprehensive marketing blueprint that connects narrative and descriptive positioning. The class includes extensive examples from a spectrum of B2B technology application and platform categories.

The course combines on-demand learning with collaborative workshop sprints, guided by your instructor, Crispin Read. Upon completion, you have the opportunity to earn the PMM Hive | PMM Edge Positioning Master Certification

Seats are extremely limited. Register now to elevate your skills and become part of a thriving global community of top-tier product marketing professionals.

Download the course description to learn more about the lecture series, workshop series, certification, and requirements.

Download the Course Description
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Crispin Read

Crispin Read is the founder and CEO of Product Marketing Edge. Crispin's prior experience includes senior executive and consulting roles at some of the world's largest and most successful public software companies (Microsoft, SAP, CA Technologies), and midsize high-growth companies (Medidata, AvePoint) as well as venture and private equity-backed companies (MeteoGroup, Further, 3D Robotics, Skytree, Sisense, Cartesis).

Crispin has held product and marketing roles at all levels. He has managed and hired hundreds of product marketers. 

He also founded PMM Hive, the product marketing community that gives back, to promote free sharing of product marketing knowledge and the recognition of product marketing.