Positioning to Win is the definitive positioning master class for B2B tech. Our class covers every aspect of the positioning process including positioning, messaging, and narrative design.

This master class is designed for product marketers of all levels. It’s both strategic and practical, covering the entire positioning process in detail.

The course emphasizes real-world strategy, helping you identify the best positioning approaches for various market situations. We provide practical tools, templates, tips, and techniques at every stage, including a comprehensive marketing blueprint that connects narrative and descriptive positioning. The class includes extensive examples from a spectrum of B2B technology application and platform categories.

The course combines on-demand learning with collaborative workshop sprints, guided by your instructor, Crispin Read. Upon completion, you have the opportunity to earn the PMM Hive | PMM Edge Positioning Master Certification.

We are confident that the better you are at product marketing the more you will get out of this training course.